Objectified

Came across this trailer for the movie 'Objectified'. Pretty cool. Can't wait to see the whole film.

From the same director who produced Helvetica, Objectified is a feature-length documentary about our relationship to manufactured objects and, by extension, the people who design them. It's a look at the creativity at work behind everything from toothbrushes to tech gadgets. It's about industrial designers, the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability.